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Event Planning


Design an Incentive Trip That Rewards Your Team: Why It’s More Than Just the Location
Designing a truly motivating incentive trip goes far beyond booking a 5-star resort. Discover how focusing on plus-one experiences, white-glove service, and strategic timeline planning maximizes your event ROI and builds long-term employee loyalty.
Anna Rembold
Aug 283 min read


The Power of Customer Event Tracking
Teams planning a major customer conference for the fall are entering their critical planning cycles. According to the Amex GBT 2026 Global Meetings & Events Forecast, 38% of planners cite cost as their number one challenge this year, with 71% expecting the overall cost-per-attendee to rise due to inflation, higher labor, and supplier rates. Waiting too long to lock down your details and strategy creates downstream consequences: venue choices narrow, vendor costs spike, and yo
Anna Rembold
Jul 295 min read


The 2027 Sales Kickoff Planning Dilemma: Why Waiting Costs More Than Capital
We’re seeing two extreme and conflicting trends - back to booking venues 2 - 3 years out and hesitation. Let’s face it, the markets and world are pretty wild right now. Let’s face it, it’s human nature to pause in the face of fear and uncertainty. Corporate teams, especially in startups and earlier stage companies, are trending towards quarter-by-quarter decision-making, which puts a lot of pressure on corporate meeting planners. It feels like a safe, conservative play. But
Anna Rembold
Jun 237 min read


5 Ways to Be Thinking About AI in Event Planning
The printing press changed how knowledge moved. The internet changed how we work. Smartphones changed how we communicate. AI is the next shift of that magnitude, and it is happening right now, whether your organization is ready or not. AI in event planning is here. This is not a call to panic. It is a call to pay attention and move thoughtfully. AI is not going away, and the planners who figure out how to use it strategically will have a real advantage over those who are stil

Anna Rembold, CMP, CSEP
May 115 min read


Executive Offsite Planning That Actually Drives Decisions in Changing Times
Executive offsite planning is often misunderstood. To some stakeholders, it looks like an expensive leadership retreat. A few days away from the office, nice dinners, maybe a golf outing. Helpful, perhaps. But optional. In reality, the opposite is usually true.
Anna Rembold
Mar 264 min read
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