5 Reasons to Outsource Your Corporate Event Management

As event spending has come under more scrutiny, another trend has emerged: outsourcing of the event planning and management function to third-party event planning firms. Outsourcing corporate event planning can make a lot of sense, depending on the frequency of your events, the types of events you need to run and the diversity of your target audiences. Here are our top 5 reasons to skip all the stress of event planning by outsourcing the lot.
Corporate Events

1. Optimize Your Time

Outsourcing event planning can save you and your team valuable time. An experienced third-party event planner has an established network of relationships with vendors and service providers, streamlining the coordination process. Researching and vetting vendors is a time-consuming task, and there's no guarantee they will work well together. By outsourcing, you ensure that a cohesive team handles your event. Additionally, outsourcing your entire event schedule to a single firm for the year can lead to cost savings through negotiated rates and consistent service quality.

Deep Dive: Consider the advantages of a dedicated event planning team that can provide ongoing support for multiple events throughout the year. This continuity ensures a deep understanding of your company’s needs and preferences, leading to more personalized and effective event execution. Consistent communication and collaboration with the same team foster a more efficient and productive planning process.

2. Increased Leverage = SAVINGS

Leveraging the expertise of an outsourced event planner can result in significant cost savings. Event planners can negotiate better rates with venues, rental suppliers, AV production teams, and other vendors. For companies hosting multiple events annually, these savings can be substantial, justifying the use of an external resource. An experienced planner knows the market rates and can secure the best deals, ensuring you get the most value for your budget.

Deep Dive: By outsourcing event planning, you benefit from the planner's purchasing power and industry connections. This leverage can translate into exclusive deals and discounts that are not available to individual clients. Additionally, a planner's familiarity with various vendor contracts and service agreements can help avoid hidden costs and ensure transparent pricing.

3. The Latest (and Greatest) Venues

Staying updated on new and exciting venues is a significant advantage of outsourcing event planning. New venues can create buzz and increase event attendance, but keeping track of these spaces requires time and effort. A local event specialist is well-versed in the latest venues, from informal settings to high-end locations, saving you from the need to personally visit each site. This insider knowledge ensures that your events are held in the most suitable and trendy locations, enhancing the overall attendee experience.

Deep Dive: Partnering with a planner who has access to exclusive or off-the-beaten-path venues can elevate your event's uniqueness and appeal. This advantage can set your events apart from competitors, providing memorable experiences that leave a lasting impression on attendees. Planners can also recommend venues that align with your event's theme and objectives, ensuring a cohesive and impactful atmosphere.

4. Event Technology Expertise

Navigating the plethora of event technology solutions can be daunting. From event registration and social media marketing to on-site mobile apps and interactive features, there’s much to consider. An experienced event planner is knowledgeable about the latest event tech and can recommend the best solutions for your specific needs. This expertise ensures that your events leverage technology to enhance attendee engagement, streamline logistics, and provide a seamless experience.

Deep Dive: Incorporating advanced event technology can significantly improve the attendee experience. Features like live polling, interactive Q&A sessions, and real-time feedback collection can boost engagement and provide valuable insights. A planner familiar with these technologies can integrate them effectively, ensuring that your events are modern, interactive, and impactful.

5. A Loyal Team “Member”

A skilled event planner quickly learns your internal company processes, making them an invaluable extension of your team. They become familiar with your company's procedures for vetting event ideas and making decisions, ensuring smooth and timely execution. With clear communication channels, issue resolution protocols, and expense forecasting, an experienced planner operates seamlessly within your organization. This integration makes them feel like a loyal team member, dedicated to achieving your event goals.

Deep Dive: Building a long-term relationship with an outsourced event planner can lead to better alignment with your company’s culture and objectives. This familiarity allows the planner to anticipate your needs, provide proactive solutions, and continuously improve the quality of your events. Regular feedback and collaboration ensure that each event builds on the success of the previous ones, fostering a culture of continuous improvement and excellence.

Need More Tips? Just Call Us!

Outsourcing event planning offers numerous benefits that can enhance the efficiency and success of your corporate events. For more tips and expert guidance on planning and executing unforgettable events, contact us today! Our experienced team is here to help you create memorable and impactful events that achieve your business objectives.

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